ALAN LI

ART DIRECTOR / MOTION DESIGNER / STORYTELLER

SOMETHING ABOUT ME
this is cool
I'm a dynamic individual with a passion for creativity and a keen eye for detail. With a background in management, I bring a unique blend of leadership and creative problem-solving skills to the table.
My creative approach is not only limited to artistic endeavors but extends to finding inventive solutions in the professional realm. Whether it's crafting a compelling narrative, designing a strategic plan, or overseeing a project from inception to completion, I excel at turning ideas into reality.
PORTFOLIO SHOWCASE
AWARDS
PORTFOLIO
Did You Know - Enternainment
Did You Know - Enternainment
Braun - Series 9
Braun - Series 9
Penfolds - Wine Tasting Experience
Penfolds - Wine Tasting Experience
Modern Warfare - Menu Unlocking
Modern Warfare - Menu Unlocking
EXPERIENCE
2022 - PRESENT
MYTHICAL GAMES
Remote, US
CREATIVE GRAPHICS MOTION DESIGNER
My work is characterized by a fusion of artistic innovation and technical prowess. My role involves translating abstract ideas into visually compelling animations, enriching the gaming experience with my unique creative vision. My work is integral to crafting memorable and visually striking gaming experiences, marking your presence at the forefront of creative excellence within the gaming realm.
Responsible for leading the motion team and overseeing outsourced productions.




2017 - 2019
UNIPLAN
Hong Kong
ART DIRECTOR
Creating a memorable moment for audiences to engage with the brand. Create stunning visuals through storytelling for Events and Exhibitions.
My creative leadership extends across a spectrum of projects, from concept development to execution, ensuring that the visual aesthetics align with the brand narrative and event objectives. Collaborating with diverse teams, you bring a strategic vision to the creative process, elevating the overall design standards and leaving an indelible mark on the events.



2015 - 2016
STAKK FACTORY
Hong Kong
SENIOR ART DIRECTOR
I've led dynamic teams and orchestrated numerous successful campaigns that have left a lasting impact on digital landscapes. My role involves crafting and implementing innovative visual strategies across diverse social media platforms, ensuring brand consistency and engagement. With a keen eye for design aesthetics and a strategic approach
Responsible for leading the creative team, I've steered the artistic direction with finesse, ensuring a seamless integration of design elements across social media platforms. My vision has not only enhanced brand aesthetics but has also contributed significantly to the engagement and impact of social media content.



2007 - 2010
AVMW CREATIVE
US, Hong Kong & Shanghai, China
VFX SUPERVISOR / ONLINE EDITOR
Created special effects for several Features Films, and World Expo 2010 for General Motor. Deliver a series of commercials for NBA Sports, Chevrolet, Lenovo, Starbucks, and others.



2003 - 2004
INNOTION STUDIO
Hong Kong
CG PRODUCTION LEAD
I've played a central role in guiding and overseeing the entire computer graphics production process. Leading a dynamic team, my responsibilities include coordinating workflow, ensuring project timelines are met, and maintaining the highest standards of visual excellence. From concept to execution, I've been instrumental in fostering collaboration and innovation, resulting in the successful delivery of high-quality CGI projects.
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2019 - 2021
SPRUNG STUDIOS
Vancouver, Canada
LEAD MOTION DESIGNER
Leading a team of skilled designers, my role involves not only shaping the visual identity of projects but also guiding and inspiring my team to deliver exceptional motion graphics. Working closely with clients, I am responsible for understanding their vision and translating it into compelling and impactful visual narratives.
My leadership extends to both design and project management, where my strategic vision and organizational skills contribute to the studio's reputation for delivering cutting-edge and impactful motion graphics for various games.



2016 - 2017
RI CREATIVE
Hong Kong & France
SENIOR ART DIRECTOR
Developing new ways to connect brands and audiences through powerful and engaging content. Create unique user experience through Digital, Interactive, and Live Experiences.
Guiding a talented team, I've played a key role in shaping the artistic direction of projects, ensuring a cohesive and impactful visual identity. From concept ideation to implementation, my strategic vision has been instrumental in delivering campaigns that not only meet but exceed client expectations.



2010 - 2015
PIXEL BOX ASIA
Hong Kong & Shanghai, China
VFX SUPERVISOR / ONLINE EDITOR
Taken charge of overseeing and executing complex visual effects projects. Leading a skilled team, I've brought creativity and technical expertise to the forefront, ensuring the seamless integration of visual effects into diverse productions. 
Additionally, my responsibilities extend to online editing, where I've played a key role in enhancing the final quality of content. Through a combination of leadership, technical proficiency, and creative insight



2004 - 2007
T-FILM STUDIO
Hong Kong
TEXTURE & LIGHTING DIRECTOR
Leading a dedicated team, my role involves orchestrating the creation of intricate textures and implementing sophisticated lighting techniques to bring visual richness to our CGI productions. With a keen eye for detail and a deep understanding of the interplay between textures and lighting,



2000 - 2003
IMAGI ANIMATION STUDIO
Hong Kong
LEAD ANIMATOR
Develop a short film to show our capability in partnership with Dreamworks. Build up a new CG Department for a feature film for Bandai.
I've led a talented team, orchestrating the animation process from concept to completion. My role involves not only ensuring technical excellence but also infusing a unique artistic vision into each project, bringing characters and stories to life with creativity and precision.
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