MERCEDES-BENZ | S-CLASS LAUNCH EVENT
CREATIVE | ART DIRECTION | MOTION DESIGN
Mercedes-Benz launched its new-look S-Class with an innovative event that fully showcased the reinvented vehicle. The launch also had to immerse guests in the brand's carefully crafted S-Class world with a unique experience from the venue. Mercedes Benz opted for Victoria Harbour as the ideal setting for the Hong Kong launch of its four new S-class models. The highlight of the evening was the unveiling, which combined one of the world’s top 100 female DJs, and the immersive video show with customs interactive dance performance and the China Hong Kong Youth Symphony Orchestra.
EVENT HIGHLIGHTS
UNFORGETTABLE UNVEILING PERFORMANCE VIDEO
PERFORMANCE VIDEO CONCEPT ART / STORYBOARD
PERFORMANCE VIDEO FINAL VIDEO CAPTURE
PHOTO EVENT VENUE
PHOTO EVENT MAIN STAGE
A TANTALIZING ANTICIPATION WELCOME SCREEN
LIGHTING FX DESIGN
DESIGN INVITATION & BAGS