MERCEDES-BENZ | S-CLASS LAUNCH EVENT
CREATIVE | ART DIRECTION | MOTION DESIGN
Mercedes-Benz launched its new-look S-Class with an innovative event that fully showcased the reinvented vehicle. The launch also had to immerse guests in the brand's carefully crafted S-Class world with a unique experience from the venue. Mercedes Benz opted for Victoria Harbour as the ideal setting for the Hong Kong launch of its four new S-class models. The highlight of the evening was the unveiling, which combined one of the world’s top 100 female DJs, and the immersive video show with customs interactive dance performance and the China Hong Kong Youth Symphony Orchestra.
EVENT HIGHLIGHTS
UNFORGETTABLE UNVEILING PERFORMANCE VIDEO

The dance performance synchronized to a custom-made video for the Mercedes-Benz S-Class transcends traditional boundaries, creating a mesmerizing fusion of automotive excellence and artistic expression. This innovative approach not only showcases the vehicle's cutting-edge features but also narrates a profound story through captivating dance choreography. By seamlessly blending technology and artistry, this unique performance elevates the audience experience, offering a deeper connection to the essence of the Mercedes-Benz S-Class. It represents a groundbreaking intersection of automotive innovation and creative storytelling, setting a new standard for immersive brand experiences.

PERFORMANCE VIDEO​​​​​​​  CONCEPT ART / STORYBOARD
PERFORMANCE VIDEO​​​​​​​  FINAL VIDEO CAPTURE
PHOTO EVENT VENUE
OUTDOOR SECONDARY VENUE
OUTDOOR SECONDARY VENUE
INDOOR MAIN VENUE
INDOOR MAIN VENUE
PHOTOWALL
PHOTOWALL
PHOTO BOOTH
PHOTO BOOTH
BANDED CATERING
BANDED CATERING
PERSONALIZED LEATHER BOOKLET
PERSONALIZED LEATHER BOOKLET
PHOTO EVENT MAIN STAGE
A TANTALIZING ANTICIPATION WELCOME  SCREEN

The welcome screen video serves as a tantalizing preview, offering a sneak peek at the iconic three-strip headlight design of the upcoming Mercedes-Benz S-Class without fully revealing it until the official car launch. This strategic approach builds anticipation and excitement, creating a sense of mystery and allure around the distinctive feature. By skillfully incorporating the design element into the welcome screen, it sets the stage for an unforgettable unveiling, leaving the audience eagerly anticipating the moment when the full brilliance of the three-strip headlight design will be revealed. This thoughtful marketing strategy enhances the anticipation and ensures that the first glimpse is a memorable and impactful experience.

LIGHTING FX DESIGN

The integration of dynamic LED lighting effects surrounding the venue, synchronized with carefully curated video content, transforms the event into an immersive and visually captivating experience for the audience. As the lighting seamlessly complements the video content, it not only enhances the visual aesthetics but also creates a synchronized symphony of light and imagery. This innovative approach elevates the overall atmosphere, enveloping the audience in a multisensory spectacle that heightens the emotional impact of the event. The synergy between lighting and video content introduces a new dimension to audience engagement, ensuring a truly memorable and immersive experience that transcends traditional event boundaries.

DESIGN INVITATION & BAGS
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