PENFOLDS | 2017 COLLECTION GLOBAL LAUNCH
ART DIRECTION | MOTION DESIGN
A luxurious gala event for The Penfolds Collection 2017, which will uphold the fine wine narrative of Penfolds through a contemporary experiential sequence of events. Staged in the iconic luxury showcase market, Hong Kong.
As drawn from global insights, events need to create stories and content that have high shareability and also present Penfolds as a luxury, innovative player and move BEYOND ‘traditional’ wine-tasting events to EXCITING brand experiences.
TAILORING DESIGN
By meticulously aligning design, color, and character in each motion graphic video, you create a visually rich and immersive experience that captures the essence of each Penfolds wine, enticing and engaging viewers with the unique story behind each varietal.
BOLDNESS 2008 THE PENFOLDS BOLDNESS WINE COLLECTION
SOPHISTICATION 2012 THE PENFOLDS SOPHISTICATION WINE COLLECTION
YOUTH 2014 THE PENFOLDS YOUTH COLLECTION WINE COLLECTION
REVEALING THE G3 THE UNIQUE BLEND FROM THREE GRANGE
HISTORY - CRAFTING - TASTING
To showcase the brand identity of Penfolds, with a focus on their rich history and craftsmanship of wine, while providing food pairing options to enhance the overall tasting experience,
CLOSING THE EVENING
This cohesiveness reinforces the Penfolds brand while allowing each wine to shine individually.
