PLAZA 66 | CHRISTMAS CAMPAIGN
ART DIRECTION | MOTION DESIGN | CG
Christmas Curious Journey, a campaign held last Christmas at Plaza 66, the luxury shopping mall in Shanghai. The goal of the campaign was to promote Christmas sales by creating a bizarre fantasy journey for customers with unique interior design, interactive installations, and activities.
ART DIRECTION
The creative challenge was to combine the luxury aspect of the mall with fashion elements, Christmas and fantasy feel together. Inspired by patterns of fabrics and Christmas gift paper patterns, we’ve created a unique design language built of vibrant colors, sheets of paper, and typography.
MONOLITH
The centerpiece of the Curious Journey is the Monolith, a 25-feet slim LED column that is playing the journey of the Christmas Bell Girl, a Santa’s little shopping helper.
INTERACTIVE INSTALLATIONS
Guests could take a moment to play interactive games or take a look at themselves through the Magic Mirror.
