UBISOFT | THE DIVISION
ART DIRECTION | MOTION DESIGN
Ubisoft Tom Clancy’s The Division is a realistic game that portrays how a modern society has become fragile and complex, and how a city would react to the chaos following a pandemic. It engages players in a brutal and dangerous world where they will have to survive, help people, and fight against others while being caught in a large-scale conspiracy. In anticipation of the global game release, Ubisoft Germany strives to innovate in the way they usually promote their games while reaching out to a wider audience.
Creating an innovative 3-part docu-style series,  including interviews with game developers, experts in bioterrorism, national security, and survivalists, mixed with game footage, to reveal the clear and frightening parallelism between the game and reality.
INTO CHAOS | EPISODE 1 - THE COLLAPSE
Would it be possible for a pox virus to spread in a snap and bring whole towns to the brink of destruction? What countermeasures are taken by the governments to protect us against such threats?
INTO CHAOS | EPISODE 2 - MAN VS CHAOS
Experience the outbreak of a deadly virus in New York City and survive within a quarantine zone. In such a dramatic context there are no rules but the law of the jungle. How do you prepare and protect yourself, gather water, food, and find shelter? The answers are covered in the second part of this video.
INTO CHAOS | EPISODE 3 - FACTIONS
Rise of Factions attempts to describe human motivations and behaviors in the case of a major crisis situation when the stability of society falls apart and the governments are no longer in control. How would feared individuals organize themselves into extreme groups of shared interests
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